Reflections - looking back to move forward
We evolve with experience, time for reflection often gets deprioritised as we move onto the next project or task. We really can learn from our past experiences. Take the opportunity to review our reflections that have impacted us over the years. You may agree or disagree, our reflections are here to inspire and challenge your thinking which helps us to grow together.
What is Healthcare Business Intelligence?
In today's digital age, the abundance of data is unprecedented, yet the clarity of our insights remains a question. While the speed at which we can gather and analyse data has significantly improved, there is a concern that the depth of our analysis may not match that of the pre-high-speed internet and cloud computing era.
Is prioritisation achievable?
In today’s resource-constrained environment, focusing on what truly matters is essential for success. By applying the 80/20 rule and extreme prioritisation, businesses can maximize their impact by directing resources to the most valuable areas. Ensuring clarity, alignment, and accountability at all levels will drive more effective execution and long-term growth.
Profiling, segmentation and targeting
Profiling, segmentation, and targeting are critical to optimising your go-to-market strategy. By identifying high-value customers and aligning resources, you enhance engagement, streamline efforts, and drive growth. A well-executed strategy can yield significant commercial success, but without careful execution, key opportunities may be missed. Discover how to get it right.
KAM vs. Share of Voice
Key Account Management (KAM) and share of voice represent two contrasting strategies in pharma, with one focusing on deep relationships with key customers and the other on broad outreach for brand visibility. Should they coexist, or is one superior? Understanding how these models impact performance can redefine engagement strategies.
Setting sub national sales targets
Sales targets often feel unrealistic, creating frustration and demotivation. By leveraging diverse data, building flexibility, and fostering ownership, targets can become more achievable and motivating. Learn how to set realistic yet challenging targets that drive performance and create accountability, leading to better results and a more engaged team.
Customer Relationship Marketing (CRM)
The integration of customer relationship management (CRM) and go-to-market (GTM) strategies within a business is essential for achieving success. It is imperative that data, personnel, and technology are aligned and operating in synergy to effectively drive business outcomes.
Incentivisation
The implementation of an incentive scheme within an organisation requires careful consideration to ensure its effectiveness and acceptance by all stakeholders. It is crucial that the scheme is meticulously planned, transparent, and comprehensible to all parties involved, in order to deliver tangible benefits to both the organisation and the individuals it impacts.
Business analytics
Business analysis focuses on understanding organisational challenges, defining business requirements, and managing stakeholder expectations through effective communication and storytelling from a business analyst. Business analytics complements this by using data to generate insights, enabling data-driven decisions for improved efficiency and business performance.
Technology and transformation
Technology alone isn't the answer. For a successful transformation, align tech initiatives with strategic goals, optimise business processes, and ensure data integrity. Avoid isolated development by understanding dependencies, embracing agile principles, and starting small. Learn why slowing down to assess can actually accelerate progress.
Customer Experience
Pharma’s B2B model is evolving with complex customer relationships and shifting communication channels. As access challenges grow, blending personal and digital interactions becomes essential. By understanding diverse stakeholder needs and delivering trusted, relevant content, companies can elevate customer experiences and differentiate in a crowded market.
Coaching, linking sport and business
With a background of coaching in both sport and business, let's reflect on understanding and comprehending the aspirations of individuals. By offering suitable challenge, stimulating critical thinking, and posing insightful inquiries to truly grasp motivations. Achieving true potential is the goal.
Reflection through mentoring
Mentoring is a powerful tool for growth, offering honest feedback and guidance from experienced advisors. It helps individuals pause, reflect, and refocus their priorities, driving impactful decision-making and meaningful progress.
Discover how the right mentor can transform busyness into productivity and inspire true success.
Annual business & budget reviews
As the summer months approach, many individuals anticipate the chance to take their annual leave and unwind. However, for those in the field of business intelligence, the notion of a quieter period may be unrealistic. Let us delve into the reasons behind this phenomenon.
Inspiring go to market and commercial excellence
GTMx Consulting Ltd.
info@gtmx.co.uk
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